Friday, June 10, 2011

Couponing Fun Facts and Statistics!

*Only 3% of all coupons are actually used!

*79% of the United States population uses coupons.

*All manufacturer coupons start in either a 5 or 9. Those that start in 5 can double or triple. Those that start in 9 will not.

*The first hand-written coupons, for free fountain drinks promoting Coca-Cola, were given out in 1894.

*Coupons soon spread to local grocery stores and supermarkets, eventually becoming their own industry during the late 1950s.

*The first National Coupon Month was in 1998. In 2000, the program expanded to help parents teach children about the importance of saving money.

*Shoppers saved more than $3 billion last year by using coupons.

*69% of primary shoppers report that they "frequently or almost always check or clip coupons" as part of their shopping behavior.

*Over 50% of the Sunday newspapers are purchased for the coupons

*Have you ever wondered why a coupon’s legal copy states, “cash value 1/20th cent” or “cash value 1/100th cent?” The answer dates back to the days of the Great Depression. During that time, food was rationed through the use of food stamps. Greedy merchants took advantage of the situation by raising the price of goods, thereby inflating the value of stamp books. As a result, some state governments stepped in and, to make things fair, declared that all stamps and anything else used to decrease the price of a product (including coupons), should have a common value. In some states, these laws remain in effect today. Therefore, to avoid having to print multiple versions of the same coupon, marketers simply include the “1/20th cent” or “1/100th" language on all their coupons.

*92% of shoppers have changed their grocery shopping behavior in the last two years

*Atlanta, Georgia is the "birthplace" of the coupon!

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